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The conversation that comes about concerning purchaser and company by means of the ‘language’ with the bikes that we generate, and our fanatics customize, is a very important one – one which we in the company fork out very shut attention to.”

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“Though extremely different designs, many of the bikes I discussed are produced with the similar ethos – seem, sound, and feel – with Substantially time put in making sure the psychological link in between rider and bicycle is strong.

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